The UK Market Research Society is the world’s largest trade association for the research sector. GDCC UK is pleased to have now been accepted as a Company Partner of the MRS and to work to the Code of Conduct protecting respondent’s rights and data protection, as well as confirming our commitment to professional Interviewer training and quality control procedures. MRS membership is now held alongside GDCC’s existing corporate membership of ESOMAR, MRA and WAPOR.
The Market Research Society (MRS) is the world's leading research association. For all those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy. The quality standards, suitability and sustainability of evidence is important because evidence matters to decision makers. MRS is dedicated to the support, promotion and enrichment of the research and business world. With members in more than 60 countries, MRS is the world’s largest research association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.
Better evidence, better decisions. Research evidence helps business leaders and policy makers make better decisions. More profitable decisions. More informed decisions. MRS's members have commissioned and provided evidence that has helped to win elections, launch global brands and understand profound trends in society. Their members generate progress. Evidence helps to build strategy and reduce risk. It is a support and an inspiration. It is the critical element in every decision makers’ toolkit.